Build the Store You Want, Without Theme Restrictions
Custom Shopify themes built on Dawn - the fast, battle-tested foundation. We add the design and features you want, without the bloat of a premium theme.
Why Dawn?
Dawn is Shopify's own reference theme: fast, stable, and built to convert. We design your storefront on top of it, so you get a custom look without a premium theme's weight.
Fast by Default
Dawn is Shopify's reference theme - built for performance. We customize the design layer without adding the weight that slows down premium themes.
Fully Custom Design
We build the look you want from scratch. No pre-packaged layouts, no hunting through theme settings to get the design you had in mind.
No Bloat
You only pay for features you actually need. No unused sections, no app dependencies for things that can be built into the theme directly.
You stay in control
Because we build on top of Dawn, you can make simple adjustments directly in the Shopify theme editor - change colors, reorder sections, update text - without touching code or calling us. We build the components; you customize them as your business evolves.
Our Process
Intake Form
Tell us about your store - your products, your brand, and the pages and features you need. We review it before our call.
View the Shopify intake form →Discovery Call
We dig into your brand, your customer, and the conversion goals for your store. Design direction, must-haves, and nice-to-haves.
Design & Build
We build your custom theme layer on top of Dawn. You see progress throughout - no surprises at launch.
Review & Launch
We walk through every page and flow together. Once you sign off, we push the theme live on your Shopify store.
What's Included
Every Shopify build includes a complete, launch-ready store with these core pages.
Add-Ons
Custom App Replacements
Build features that replace costly monthly app subscriptions
Shopify Metafields
Display product data creatively - size guides, ingredient lists, comparison tables
Lightweight Animations
Subtle motion for a modern, polished feel
Additional Page Templates
Landing pages, lookbooks, editorial pages
Bundle & Upsell Logic
Custom bundling, volume discounts, and upsell flows
Ongoing Maintenance
Feature additions, seasonal updates, performance monitoring
Ready to build your store?
Start with the intake form and we'll scope the build from there.
Start with the intake form