Websites for CPA Firms and Accountants
A CPA firm website positions you as the professional choice, explains your services clearly, and brings in qualified client inquiries without relying on referrals alone. We build it to convert visitors into consultations and rank for the services and locations you actually offer.
The Problem: You Are Invisible to Clients Who Search Online
Referrals built your firm, but relying only on referrals caps your growth. When a business owner or individual searches for a CPA in your area, they find competitors with professional websites - even if those firms are not as experienced or specialized as yours.
Your outdated site (or no site at all) signals "small, outdated, probably not taking new clients." You lose the inquiry before they ever call.
What a CPA Firm Website Actually Needs
A CPA website is not about flashy design. It is about clarity, trust, and conversion:
- Service pages that rank - Individual pages for tax preparation, advisory, bookkeeping, estate planning, forensic accounting, or whatever you specialize in. Written in plain language, optimized for local search.
- Client inquiry form - Captures the details you need to qualify a lead: business or individual, services needed, entity type, deadline or urgency. Routes to your intake email or CRM.
- Trust signals - Professional design, team bios with credentials, client testimonials (if you have them), and content that shows you know what you are doing.
- Clear positioning - Who you work with (small businesses, high-net-worth individuals, startups, real estate investors) and what sets you apart from the generic "tax and accounting" firm down the street.
- Local SEO setup - Optimized for your city and the services you offer, so you show up when someone searches "CPA near me" or "tax advisor for [industry] in [city]."
How We Build It
We start by understanding your firm, then build a site tailored to your services and target clients:
- Discovery and positioning - 20-minute call to understand your specialties, ideal clients, competitive advantages, and the inquiries you want more of (e.g., business advisory vs. individual tax prep).
- Service page strategy - We write dedicated pages for each service you offer, targeting searches from clients who need that specific thing. No generic filler content.
- Team and trust content - We draft team bios based on your credentials and experience, write a firm overview that positions you clearly, and add trust elements (testimonials, case results, industry associations).
- Inquiry form and conversion flow - We set up a form that qualifies leads upfront, so you spend consultation time with clients who are a good fit, not tire-kickers.
- Launch and local SEO - We optimize for your city and services, set up Google Business Profile integration, and submit to local directories so you start ranking.
Real Results: Cornelius, Leone, and Campbell CPA
Cornelius, Leone, and Campbell CPA in Jacksonville had an outdated site that looked like it was built in 2010. It ranked poorly, the service descriptions were vague, and the contact page was a phone number and address - no form, no clear next step.
After we redesigned the site with clear service pages, client testimonials, and a conversion-focused inquiry form, they got 10 new client inquiries in the first month.
Who This Is For
This works best for:
- Established firms that rely on referrals but want to grow beyond word-of-mouth
- Specialized practices (estate planning, forensic accounting, advisory for specific industries) that need to rank for niche searches
- Firms with outdated sites that are losing inquiries to competitors with modern, professional web presence
- New firms or breakaway partners who need a professional site fast to establish credibility
If your current site looks like it was built a decade ago (or you are still sending prospects to a LinkedIn page), start your site today. We will review your current presence, build you a conversion-focused CPA site, and have you live within days - starting at $249/mo with zero down.
What Every Lever Website Includes
Every website is built from proven SEO and conversion foundations, then tailored to your services, service area, and local market.
Professional copywriting
Written from research into your services, niche, and local market. Not generic templates - real depth for what you actually do.
On-page SEO structure
Titles, meta descriptions, headings, schema markup, alt text, and sitemap. Built to rank for local intent from day one.
Conversion optimization
Click-to-call, prominent contact forms, clear CTAs, and service pages structured to answer objections and drive action.
Schema & AI discoverability
LocalBusiness schema, FAQ markup, and llms.txt so your business shows up correctly in search engines and AI assistants.
Google reviews integration
Your best reviews displayed prominently on your site, with schema markup so they show in search results.
Custom contact forms
Forms tailored to how you actually take leads - service selection, scheduling preferences, project details - sent straight to your inbox.
Want ongoing SEO?
We're building an affordable SEO add-on: keyword research, competitive analysis, and AI-drafted landing pages to help you rank for the searches your customers are making. Not included in the base site, but available once your site is live.
Frequently Asked Questions
How is this different from a template site?
Template sites look the same as every other CPA firm and do not rank because the content is generic. We write service pages specific to your firm - the industries you specialize in, the advisory services you offer beyond tax prep, the types of clients you work with - and optimize them to rank for searches like 'CPA for small business in [city]' or 'tax advisory for real estate investors'.
Will this actually bring in new clients?
Yes, if you are in a market where people search for CPAs online. Cornelius, Leone, and Campbell CPA in Jacksonville got 10 new client inquiries in the first month after we redesigned their site with clear service pages and a conversion-focused inquiry form. Results depend on your market and competition, but a professional site is the baseline.
What if we offer specialized services like estate planning or forensic accounting?
Perfect. Specialized services are what set you apart and what we optimize for. We create dedicated service pages for each specialty, write them in plain language (not jargon), and target searches from clients who need that exact thing. Generic 'tax and accounting' sites cannot compete with that.
Can we update the site ourselves if we add a new service or team member?
Yes. We set up a content system where you can add team members, update service pages, and post client resources or tax deadline reminders yourself. Or we handle updates for you as part of an optional maintenance plan.
What does a project like this cost?
Two options: $249/mo with zero down (includes hosting, support, and unlimited light edits), or buy it outright for $1,500. Either way, you get a professionally built site with service pages, inquiry forms, and local SEO. No hourly billing, no surprises.