CPA Firm Website Redesign for Cornelius, Leone & Campbell

The Challenge

Cornelius, Leone & Campbell is an established CPA firm serving businesses and individuals with tax preparation, accounting, and advisory services. Their website had been built years earlier and never updated - generic stock imagery, vague service descriptions, and no clear path for prospective clients to reach out.

The site was getting traffic from search and referrals, but visitors weren't converting. There was no clarity around what the firm specialized in, no social proof to build trust, and no structured way to capture leads beyond a basic "Contact Us" page. For a professional services firm where trust is the entire conversion, the site was actively working against them.

The Solution

We rebuilt the site from the ground up with one goal: turn traffic into qualified client inquiries.

Conversion-optimized architecture. Every page was structured around a clear hierarchy - what the firm does, who they serve, why clients should trust them, and how to get started. Service pages spelled out exactly what each offering includes, who it's for, and what outcomes clients can expect. No jargon, no filler.

Trust signals throughout. Testimonials from existing clients surfaced on the homepage and service pages. Credentials, certifications, and years in practice were woven into the design. The site made it clear this is a firm with a track record, not a placeholder presence.

Clear calls to action. Instead of a generic contact page, we built a simple intake form that asks prospective clients what they need help with - tax prep, bookkeeping, advisory, or something else. The form qualifies leads on the way in, so the firm knows what each inquiry is about before they respond.

Local SEO foundation. The site was optimized for local search - service pages targeting Jacksonville-area businesses and individuals, Google My Business integration, and a location-focused FAQ section to capture long-tail search queries from people looking for CPAs in the area.

Mobile-first design. The old site broke down on phones. The new one was designed mobile-first, so prospective clients could browse services, read testimonials, and submit an inquiry from any device.

The Result

Within the first month after launch, the site generated 10 qualified client inquiries - prospective clients who filled out the intake form with specific needs and contact information. The firm now has a site that reflects their expertise, builds trust with visitors, and turns traffic into conversations with qualified leads.

What We Built

• Conversion-optimized website - clear service messaging, trust signals, and structured lead capture
• Service-specific landing pages - tax preparation, bookkeeping, advisory, and audit services
• Client intake form - qualifies leads by asking what they need help with upfront
• Testimonial integration - real client feedback surfaced throughout the site
• Local SEO optimization - Jacksonville-area targeting, Google My Business integration, FAQ section
• Mobile-first design - full experience on any device